I was hired in early 2016 to help Hello Sunday Morning, a not-for-profit organisation, to lead Design and help them create the best online program to support people change their relationship with alcohol, using the latest on behaviour change methods.
My main task would be to help the team move from an MVP to a high-quality and scalable product.
I took over the complete design process from a lean and UX strategy perspective. Starting with gathering learnings from an early MVP, Hello Sunday Morning initial (and non-sustainable) web platform, and, of course, market research.
Together with the small product team, I generated constant user research; translating qualitative and quantitative data into feature planning. Early on and parallel I started a complete redesign of the MVP to transform it into a high-quality product.
During my last year at Hello Sunday Morning in 2018, I managed the Daybreak product development for its three clients (Android, iOS, Web-browser) and led the team of engineers. The web-browser version was managed by me entirely and it started already in 2017 with arranging contracts with external partners and was publicly launched in mid 2018.
As Design Lead I mentored and managed other designers, most of whom worked for short periods as external collaborators or inters.
Besides my leading role there were a few tasks I was in charge of, some of which I list bellow:
It's all clearer with a video...
During my ~3 years at Hello Sunday Morning we saw and incredible response to our Daybreak app and we succeeded in supporting close to 40,000 people in Australia and abroad to change their relationship with alcohol and improve their lives. The positive feedback and success stories through this work have been incredibly powerful and have been a huge motivation for me to keep focusing on designing for true and direct benefits to society.
A group of researchers in australia found that from 348 apps for behaviour change, very few actually work. Daybreak received the highest score for alcohol-behaviour change and was 6th best rated overall.
You can read more about this project on its website and share it with people you love, it's free for Australians!
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